To find the best possible tenant for your Golden, Colorado and Jefferson County rental properties and to ensure that you minimize your vacancy time and increase the amount of rent you earn on your investment, you need to be smart and strategic about advertising.
The purpose of advertising is to attract tenants. As a local property management company with lots of experience leasing, managing and maintaining rental homes, we know how to effectively and efficiently advertise your home.
There are a lot of specifics that will depend on your unique property when it comes to how you advertise it, but these are some of our best tips to get you started.
Golden Property Management: Providing Rent-Ready Homes
Make sure your property is ready to rent. This means that a tenant could take the keys and move in right now. Before you start your advertising process, the property has to be clean, functioning, and attractive. Spend some time on curb appeal and create a welcoming environment. There should be a great looking lawn if you’re renting out a single-family home, and the common areas and building should be clean and free of debris if you’re renting out a unit in a multi-family building.
High-Quality Photos for Online Advertisements
Your photographs will be the first things any potential resident looks at when they come across your listing online. The pictures need to be clear and engaging, and there should be a lot of them.
Remove any debris, personal items, or cleaning materials before you take those photos. The pictures should show a clean, well-lit home that looks inviting and cozy. Include photos of the kitchen, the bedrooms, the bathrooms, and any outdoor space. Don’t forget special features like garden tubs or stainless appliances. Your photos should tell a story and draw prospective residents to come and see it.
Golden Colorado Property Management and Online Advertising
Your listing will get the most attention on the popular rental websites that highly qualified tenants are using. Platforms like Zillow, Trulia, HotPads, Zumper, RentCafe, and Rentals.com are your best online spaces. Track the number of responses you get so you can adjust any of the information in your ad if necessary. If you notice that a lot of people are clicking on the home but choosing not to contact you, there may be a problem with your price.
Follow Up with a Responsive Showing Process
When your marketing efforts get the attention of prospective tenants, your strategy shouldn’t stop there. These potential renters will want to see your property, and you’ll need to facilitate an easy showing process.
Make sure you follow up with people who call for more information. Don’t leave messages unanswered. Tenants have a lot of options, especially good tenants, and they’ll move along to the next property on their list if you don’t answer your phone or respond to an email. Set up a showing, answer any questions, and follow up with an offer to provide an application. You want to get good tenants into your property quickly.
If you’d like to hear more about how a professional Golden, Colorado and Jefferson County property management company handles advertising for your rental home, contact us at Laurel Property Services, Inc. We’d be happy to tell you more about our full management and leasing services for your vacant property.